Tips for How to Announce Your Business Is Moving
Moving a business can be complicated, especially when you think about all the communication you need with customers and staff. Announcing your move in a way that frames your relocation as a positive one and showing the many advantages of your relocation is essential. If you're promoting a business relocation, these tips can help.
Announce to Employees First
Your employees are the first people who should hear about your upcoming business relocation. Remember that some employees may be happy about your move, while others may be concerned or indifferent. When you announce to your employees that this change is occurring, be sensitive.
- Explain the reasons why the move is taking place
- Outline the benefits of the upcoming location
- Allow employees to explore the building and neighborhood where the relocation occurs.
Most important of all, tell all employees at once. If the message only reaches some employees and not others, rumors may frustrate employees and break down trust.
Craft the Right Message to Customers
Like employees, customers may have mixed feelings about your relocation. Therefore, it's crucial to craft a message to customers explaining why the relocation is taking place. Highlight the benefits of your relocation.
It's essential to highlight benefits that address complaints from customers. If parking has been an issue at your current location but will be much better at your new location, celebrate this fact.
Have multiple people at your business look at the message to customers before releasing the message to the public to ensure that the message is free from errors and addresses your customers' key concerns.
In addition to the benefits of the move, touch upon the following details:
- When will the move take place?
- How will this affect your hours?
- Will the business close down for a while?
- Will you have a clearance sale to prepare for the relocation?
- Where will your business be relocating?
- Is there parking?
Find Many Ways to Reach Customers
There are many ways to communicate with your customers about the relocation. Some examples:
- Email newsletter
- Postal mail
- Website and social media
- Place an announcement in the bag of each person making a purchase
- Signs posted around the store or office
- Phone staff directed to notify everyone who calls
Even after you have sent one announcement through an email or physical mail, consider a reminder to ensure that everyone gets the message.
Announce to New Customers At Your New Location
Any time your business moves to a new location, you should use it as an opportunity to pick up new customers. Announce to the community where your business will be moving to ensure that potential new customers will know to look for your business. Some ways to alert potential new customers include:
- Radio advertisements
- Television advertisements
- Big sign on the front of the building
- Website and social media
Put Up a Sign On Your Old Building: When You're Gone
Put a big sign on the old building briefly after your business has moved out. People who have not heard from you will know that your business is moving because of this.
Seeking a Moving Company? Contact a Reputable Mover
Make your business relocation simple and successful by contacting a reputable moving company. Work with the movers that you can trust. Contact us today to schedule a relocation consultation to discuss your upcoming move.
